The importance of good website design for your company

The importance of good website design for your company

A good website design with more visibility and attracts more customers generating more sales. Some entrepreneurs do not recognize the value of having a good and professional website design for their company, but it is extremely important to have a professional website design to improve the visibility of a company in all its aspects.

And thinking about it, we decided to publish an article showing the importance of a professional website design.

Emphasizing that having a good designer in your company can contribute to many factors related to your business.

In addition to creating good logos, the role of a designer can contribute to visual communication in your company.

In addition to promoting innovation and the best solutions for various products and services for your company, a good professional will always be looking for a way to surprise the consumer’s wishes.

What is a Designer?

A designer works based on the visual expectations of a company, putting into practice the characteristics, being aesthetic and functional,

an idea, or a message, encompasses all visual communication,

with strategic planning prioritizing the company’s interests to attract its ideal target audience.

The importance of a designer.

All planning is necessary before putting into practice the wishes of a company. Therefore, research needs to be done that involves strategies to find an ideal target audience.

And to bring visual identity, a good designer needs to understand the feelings that induce the bond between companies and future customers,

that is, a designer brings this experience of being able to add the values ‚Äč‚Äčthat unite both parts.

Therefore, it is necessary to give value to this professional, as he is of great importance to his business.

4 Considerations about the importance of good design for your company

1- Quality of the logo and images, a good designer takes care of a company’s visual identity.

2- Increased interactivity with your customers, among other words, brings an effective relationship, thus generating more sales and partnerships for your company.

3- Increase in profits progressively, so this professional is extremely important.

4- Aiming at the costs to create a strong brand and contributing to your marketing strategy to be well optimized, all this contributes to reducing your company’s expenses.

If we find that all competitors’ products have practically the same technology, cost, and performance, what can make your brand stand out from the rest? It’s not a miracle, it’s not magic, it’s Design.”

Several methods help you obtain fundamental results to establish how you intend to position yourself in the market. These analyzes must be carried out by qualified experts who know how to adapt the company’s available resources to the needs of the market and the expected aims.

With all this information, we can say that a good designer provides all the structure within a marketing strategy for your company, because it is able to show the soul of your company to the world.

Conclusion

So we conclude that a good designer has great importance in all strategies related to attractive marketing, thus benefiting both customers and companies.

And don’t stop there; do you want to hire a good website designer to expand your business?

Are you looking to hire the best Web design company and Web development company? Fervorelab is the best web development company in Singapore; we work to see your company’s success and development, we put your brand in priority; that’s why we have great solutions in our “services” menu, take a look. Our goal is the satisfaction of our customers, that’s why we work hard and strive every day, to exclusively bring innovation and satisfaction to your company.

What is e-commerce and why is it important to my growing business?

What is e-commerce and why is it important to my growing business?

The Internet was the key that drove the rise of e-commerce, and consumers are increasingly getting to know the digital ecosystem.

In recent years, companies that have decided to implement e-Commerce have experienced greater growth in their sales.

Companies that want to have an effective internet presence cannot settle for a corporate website that only provides information. In these times, electronic commerce has proven to be a great business route for those who know how to take advantage of this new business opportunity.

Today purchasers are used to buying online, and payment methods are more diverse and reliable, thanks to PayPal, for example. This brings the buyer closer to the online shopping experience, with more confidence and already fully adapted use.

Therefore, the implementation of online stores by companies is increasing every day, they are an excellent complement for businesses with physical establishments, and in some cases, it ends up being as or more important than these (as in the case of the pandemic that companies had to deal with).

We share below the advantages of electronic commerce for both consumers and those who market goods and services through the network:

Valuable information

Data analytics is very important in e-commerce. When a person enters a website, their activity is recorded. A website collects user cookies that can be used to increase sales. In this way, strategies based on visitor behavior can be developed.

Scope and availability

When creating an online business, anyone residing anywhere in the world can access your commercial website and purchase your products or services. The display of the product catalogs and the availability to carry out commercial transactions do not depend on business hours, they are available at any time.

Low costs

Starting an e-commerce business involves lower costs than traditional commerce: website, own domain, powerful hosting, and web optimization. The logistics of distribution routes are improved or the reduction of intermediaries. So the buyer benefits from a lower final price.

Management speed and flexibility

It only takes a few days to create an efficient and attractive website for customers, customizing, and optimizing it takes a little more time. The management of all trade areas is easily managed by intuitive computer programs that enable efficient management of orders, product stock, and customer portfolio, among others.

Creation of new business relationships

E-commerce democratizes the commercial agreement, that is, the role between customer and supplier is diluted by operating both under the same transactional framework, without barriers. So there can be C2C (consumer to consumer), B2B (business to business), B2C (business to consumer), and even C2B (consumer to business) relationships.

Opportunity to differentiate from the competition

The logistics processes and return policies must be taken care of to ensure good customer service, so that the public will trust the company and its products more. By paying attention to the quality of customer service, you can maintain a captive and loyal audience. 

Creating an e-commerce site

The first step is the structure of a website, which is a complementary tool to the company’s portal (in this valuable information of the business core is presented such as mission, vision, values, who we are, etc.)

Currently, many creative and dynamic tools attract people’s attention, the corporate image must be taken into account to be consistent with what you want to project.

There are systems or programs such as ERP (Enterprise resource planning) that already have this functionality to establish a store or have online transactions. This type of software also has high cybersecurity standards to safeguard business and customer data.

The functionalities that can be integrated into a virtual store can be as many as desired, but the end-user must always be taken into account how these functionalities will improve their consumer experience within our portal. 

All the previously shared advantages point to the same direction: efficiency. Living in times of economic conjuncture, which can be seen as a threat, we can rethink it as a unique opportunity to digitize ourselves and make our company more efficient, maximizing and taking advantage of the competitive advantages that the Digital Era offers us.

Every day more companies are making use of digital spaces to make sales, and those companies that still do not have an online sales presence are losing their position on the Internet compared to their competitors.

If you are looking to grow your business with online sales strategies, contact Fervorelab! It will be a pleasure to chat with you about your business goals. We offer specific solutions to take advantage of the opportunities for each company!

Professional website development - Why it is so important for your company

Professional website development – Why it is so important for your company

Having a professional website is important for every business, even if it’s a small business. The digital world has come to expand the business and to open up many other business opportunities.

If you are an entrepreneur and do not yet have a blog or professional website for your company, you are not taking advantage of a chance for growth.

Can I create my professional website?

This is a subject that is often discussed on the social network. Many blogs claim that creating a website is simple.

You will find several articles on the web stating that anyone can create such a page in a few minutes.

But that’s not how things work, and many entrepreneurs have gone awry when trying to create a website for their company.

It is really very simple to create a website today. WordPress is the most used platform for this, but it is very limited to plugins.

But although it offers very intuitive creation tools, you will hardly be able to give your site a professional look.

Having a professional website is fundamental to the success of any business,

That’s because consumers feel safer to make a purchase from companies that seem more serious.

It is not an assumption or common sense, the numbers state it!

Is it expensive to hire a company to create a professional website?

A few years ago, it was very expensive to have a professional website, and few people and companies had an online page. But of course, it will depend a lot on the type of website you need. Usually, institutional sites are more affordable.

My opinion is that it is very worthwhile to hire a professional to create your company website. The cost benefit is very good, and you will not put your company’s credibility at risk.

If you do a quick search on the internet, you will find several company websites created on free platforms, and the result is not the best, or they are not technically qualified for SEO and mobile devices.

Why not create a free website for your business?

Have you ever stopped to ask yourself why a company offered this type of service for free?

Make sure no one would do it without charging. That’s right, these services are not free.

These “free” sites are full of commercials, which leaves the page totally disorganized.

There are several reasons for not creating a free website for your company. Check it out below:

These pages are not responsive

A professional website must be responsive. This means that it must meet the needs of mobile devices.

According to research, most Brazilians usually access the internet from a mobile device.

Responsive pages are those that are lightweight, and that is not disfigured on mobile phones.

Don’t have SEO tools

Free sites do not have the tools to optimize texts with SEO, which gives more organic traffic.

On these platforms, it is impossible to define a password, and the memos also do not provide clean codes.

Lack of support

Imagine the number of people who have sites on these “free” platforms.

Do you believe that these companies can support all these people? If you have a problem with your site, you probably won’t get help in a timely manner.

Design limitation

These platforms, when offering “free” services, do not offer many options for templates.

If you choose a paid version, you will have more possibilities. However, they are not easy to configure.

There are many details that will define the organization and the professional appearance of the site.

Hardly a lay person will be able to use the editing tools properly.

Security

This is a very important point and needs to be taken into account.

Those companies that offer free websites and blogs do not give you security.

Who guarantees that tomorrow or the day it will not go down and you will lose all your work?

The best option is to pay for a service that will make you feel safe and secure.

Disk space

Have you ever thought that everything you put on a website is stored somewhere?

Most free platforms have very little space, as they need to serve a lot of people.

Waking up one day and realizing that you can’t post an article because you don’t have space is frustrating.

How much does it cost to create a website?

This will depend a lot on what you want and the contracted company. The best thing to do is to research.

Search for the most reliable companies and see what the best cost benefit is.

We at Fervorelab develop websites according to the needs of each client.

We create responsive pages, with a unique design and intuitive administrative panel.

We provide tools for SEO optimization so that search engines easily found your business. Make sure that hiring a company to create a professional website for your company is the best option.