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The 10 Most Useful Web Tools for Growing Your Business

How will web tools help your business? The internet is a vast resource for entrepreneurs, freelancers, and anyone looking to grow their business. There are many tools available that can help you with everything from building websites to finding investors.

Why do you need these web tools and software? 

Small business owners need tools and software to maintain their business. For some, they are essential for the day-to-day operations of their company. These tools and software include products like invoicing, accounting, project management, CRM, and marketing automation software.

These tools help with the day-to-day operations of a company and also help with monitoring data trends. This allows small businesses to optimize their marketing efforts and see what is working best for them.

What are the benefits of using these web tools?

Small businesses can save time and money when they use business web tools and software.

A benefit of using business tools is that they save you time while operating a small business. Business owners can focus on what they do best, running their company. While these web tools handle other tasks that are necessary but not enjoyable. Another benefit is that these tools can help make sure that your company’s finances stay in order because everything is automated and handled by the software.

1. Google Analytics – Analyse User Behaviour On Your Website to Increase Conversions And Engagement Rates

Google Analytics is the most popular website stats and analytics tool at the moment. It’s free to use, and it can tell you a lot about who your customers are, how they’re interacting with your site, and what content is most engaging.

It’s also possible to set up Google Analytics so that it sends you alerts when your site has a spike in traffic or when an important conversion event occurs (such as when someone signs up for a newsletter).

2. Google Adwords – Keyword Planner Tools

Google Adwords Keyword Planner tool is a free and easy-to-use tool that helps businesses find the keywords with the most potential. It provides information about searches, suggested bids, and competition for a given keyword.

It has two main functions: it can be used to generate ideas for new content marketing campaigns or to monitor how competitors are reaching their audience.

3. Facebook Ads Manager – Social Media Marketing

Facebook Ads Manager is a tool offered by Facebook for marketers to manage their Facebook advertising campaigns.

The Facebook Ads Manager allows marketers to build ads, create and schedule ad delivery, and measure the results of their campaigns. The ads are created through an interface that is similar to the one used in Power Editor. It also features something called Reach and Frequency which helps advertisers make decisions about how often their ads will be shown to a particular user.

There are different types of promotions on Facebook that can be managed using the Ads Manager application such as boosted posts, lead generation ad campaigns, video ad campaigns, among others. Boosted posts are usually used by large companies or brands with massive followers on social media platforms like Facebook which allow them to post content at a much larger scale.

4. HubSpot – Inbound Marketing & CRM Tools

HubSpot is a company that offers marketing, sales, and customer success software. It is an inbound marketing and CRM software platform that helps businesses generate leads and make more sales. You can integrate it with your existing website to provide live chat, email capture, lead scoring, social media tracking, and analytics.

HubSpot’s platform comes with a variety of tools for inbound marketing which includes blog publishing and hosting, landing pages creation for forms or webinars sign-ups, lead the scoring app to determine who’s going to be the best customer to target with content or offers etc.

The CRM tools offer insights into website visitors’ profiles so you can tailor your outreach strategy accordingly. You can also send targeted emails based on their behaviour on your site using

5. Canva – Graphic Design Tool to Create Designs for Marketing Materials (Logos, Posters, and More)

Canva is a free graphic design tool that anyone can use. Even if you don’t have any design experience, Canva provides templates with pre-made layouts to choose from.

Canva helps in designing marketing materials because it makes graphics easily accessible for people who aren’t tech-savvy. It’s also free to use and provides a variety of templates which means you can create a high-quality graphic.

6. Trello – Project Management Tool for Teams and Individuals

Trello is a project management software application that organizes your tasks into boards. You can use Trello to break down the work into smaller steps with checklists.

Trello was launched in 2011 and has since reached over 50 million users worldwide. With Trello, you can organize anything and anyone – big or small – at work and home, inside or outside the office. You can even use it for personal projects, like planning a vacation or organizing your wardrobe.

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7. – SEO Tools for Growing Business is the leading tool for SEO experts and internet marketers. It is a comprehensive suite of tools for analyzing, planning, and optimizing websites and marketing campaigns.

Moz offers several free tools such as the MozBar, which displays link data and search engine results; and Moz Analytics that provides competitive insights on your website’s visibility in search engines like Google from an SEO perspective.

Their professional service comes with a subscription fee but it includes many benefits:

– Site audit to check for issues such as duplicate content or broken links

– Ranking reports seeing how your page or blog ranks in Google

– Domain Authority (DA) score (indicates how powerful this domain is)

– Page Authority (PA) score (indicates how powerful this page is

8. Zoom or Google Meet – Conference Calls for Your Teams & Clients

Zoom and Google Meeting are two web conferencing providers that allow team members and clients to hold conference calls. Both platforms are video and voice service providers. However, Zoom is the clear winner as it offers a higher level of quality when it comes to audio and video.

Zoom also offers phone calls for those who would rather not use their computer for the call, which is an important point for many business owners.

Any company or individual who needs to hold a conference call with others in real-time can use either of the platforms.

9. MailChimp – Email Marketing Tool

MailChimp is a marketing automation platform that allows users to create, send and measure emails. It’s also a marketing tool that helps companies in creating email campaigns and also measure the results of each campaign.

10) Quickbooks or – Accounting Software

Companies have to find a way to keep track of their expenses and revenue to know whether they are making money or not. There are many different ways that companies can do this with different types of software.

QuickBooks is the most popular accounting software for small businesses, freelancers, and accountants. It offers a variety of accounting options for different levels of expertise and it has the most user-friendly interface yet is still a powerful tool.

Xero is also very popular among small business owners and freelancers as they have an intuitive interface that makes it easy to use without any previous experience. It offers free templates for invoices, quotes, expense reports, bank reconciliations, budgets, and profit & loss statements.

Get In Touch With Us Now

Now that you have read about all these web tools that can help your business, want to learn more about how you can improve your business? Get a free consultation with us by dropping us with an enquiry at or giving us a Call/WhatsApp on +65 8849 9352

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